Quicken Loans Corporate Headquarters

Bedrock Real Estate Services retained HAA to renovate four floors of the 1001 Woodward building in Detroit to house a design-forward office environment for Quicken Loans. Originally designed in the early 1960s by one of Detroit's oldest architectural firms, the building is an excellent example of modern high-rise design with open floor plates and expansive views in all directions.
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Architecture / Interior Design / Planning / Urban Design / 2010

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To launch the creative process for the new renovation, Quicken Loans provided HAA with four inspiration words to use as a design theme – art deco, insects, moss and beer. "

To launch the creative process for the new renovation, Quicken Loans provided HAA with four inspirational words to create a design theme – art deco, insects, moss and beer.

Through a series of interactive work sessions, HAA captured the essence of the Quicken Loans image of a bright, fun and energetic workplace.

The end result reflects this image with additional design features that add to the unique feel of the office.

Art deco inspired graphic insects are found on the custom wall coverings. The space is shaped like a hexagon, alluding to a beehive. This is repeated throughout the design in flooring, ceiling and glazing elements. Moss can be found “growing” on the columns on the north wall. The names of local craft beers are used to identify conference rooms and other gathering spaces.

Disciplines

  • Architecture
  • Interior Design
  • Planning / Urban Design

Type(s)

  • Workplace

Services

  • Agency Review / Approval
  • Architecture
  • Construction Contract Administration
  • Graphic Design
  • Interior Design
  • Programming
  • Space Planning

Client

  • BEDROCK REAL ESTATE SERVICES

LOCATION

  • DETROIT, MI
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